The Dutch artists-duo Vroegop/Schoonveld (Matty Vroegop & Ed Schoonveld )- currently having an exhibition in the CEAC at Xiamen – do not operate in that way. Far from decrying the commonplace they pay due attention to it and unveil it as the amazing world it is, offering a fresh view on the mass-produced things with which we surround ourselves.
In the last century mass production was mostly seen as the opposite of works of art. The mass production and mass copying of artworks did challenge the common ideal of the artist. Perhaps we should no longer look at the artist as the exalted genius who produces unique pieces of art. Rather the contemporary artist, exposed to the surrounding technological culture, may position him or herself as a researcher who investigates the prevailing conditions of perception and image production in everyday life.