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Photographer and director Tara Fallaux studied Film and Photography at various art schools in The Netherlands and the US. Once graduating from Carnegie Mellon University in Pittsburgh, Tara kicked off her career as a portrait and documentary photographer in New York. For the past 15-years, Tara has worked as a freelance photographer combining personal photography and film projects with commercial work. During these years, she has directed various documentary films including \u2018Over the Rainbow\u2019 and \u2018Louis the Ferriswheel Kid\u2019. Her most recent documentary \u2018Love Letters\u2019, a film about the nearly vanished medium of the handwritten love letter, had its international premiere at IDFA 2017 as the only NL representative in the competition.For Tara, photography and film provide a platform from which to explore her curiosity regarding everyday encounters. Interested and driven by people\u2019s vitality and fate, a big focus point for her work is to investigate the way in which we perceive and shape the world around us. This open and human-centered approach is the common ground between Tara\u2019s personal projects and commissioned work. Whether she is photographing and filming on assignment or for her personal portfolio, her drive is to tell stories that inspire and challenges people.
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\r\nToday Tomorrow and Forever is a photo and video installation consisting of two videos and a photo-series.
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\r\nAbout the video One night WeChat (\u201910 minutes): Growing up in a complete internet device driven society where social rating is a fact of life Tara asked several young people what their hopes and dreams are on WeChat. Where the obvious pressure lies in seemingly having to be perfect and presenting only the best version of yourself. Consequently even a greater longing for being able to express oneself without being judged may exist. \r\nIn a busy street with random people passing by the WeChat messages she received are shown to illustrate their inner thoughts. A portrait of a warm busy summer city life during one evening and night. In this nIght we are all one.
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\r\nIn another video called The Letter (\u20185 minutes) we hear a young woman reading aloud a love letter explaining a dream she wants to talk about with her lover. This letter is an example of how the new open minded Chinese female millennials are transforming. Where getting married at an early age is mostly not a question but a factuality the younger generation is starting to question how the traditional Chinese lifestyle still fits their way of life and love.
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\r\nTara also shows a series of photographs presenting a utopia of buildings and city parks. Photographs of promising model buildings and parks are alternated with real parks and views from yet to be inhabited apartments. On first eyes sight it\u2019s not clear which image is real and which is a model. The world as a lush clean promising dream. The photo-series are a metaphor for what is presented in the two videos that are part of the same project; dreaming of possible lives and shaping and modeling the world around us.
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\r\n\u201cI want to inspire people to share intimate thoughts with each other, be less superficial and less afraid of what other people think of you\u201d
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\r\nMade possible by the generous support of the \u2018Amsterdams Fonds voor de Kunst\u2019 and the Embassy of the Kingdom of the Netherlands in Beijing.\r\nA very special thanks to: Writer and performer in \u2018The Letter\u2019: Wang Ji. (Rocy), Assistant and translator: Lova Yu, Retoucher photography The Letter: Patrick de bas@DOG postproduction, Assistant and location scout: Marc Boon, Equipment and color grading: Mike @ Candela co. LTD Xiamen\r\n
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