Pretend I’m not here deals with alienation.

Whether it’s culturally in sense of being an outsider on a different continent or metaphorically where as the use of media implies a certain distance from the subject.

The presence of the maker always tends to influence the results, especially when you’re “strange”, so while working the artists felt that their appearance was in the way.

They often asked: “be as you were before” or “pretend I’m not here”. At the same time the title refers to the age of visibility. All different media are competing to be “in the picture”; news, magazines, commercials, home videos, computer games, movies etc.

When you walk down the streets of Xiamen you see a whole range of neon lights trying to be the most dominant.

It seems that what is not visible doesn’t exist, or that we cannot visualize something that we do not understand.

Gallery